Friday, May 20, 2011

Join the Crowds During the Rittenhouse Row Spring Festival

This Saturday, May 21, friends and families will converge on Center City for the Rittenhouse Row Spring Festival. From 12pm – 5pm, rain or shine, the city’s most prestigious addresses will head to the curb enticing wanderers with their wears, snacks and entertainment.

There will be wine tastings, beer samplings, a fashion show and even a craft pavilion for the kids. This is always a highly attended event and don’t forget to bring your patience and good attitude, or it’s sure to be a very long afternoon.

While wandering the tents, tables and attractions this Saturday, try to remember what goes into an event such as this. As with other Center City associations, it’s all about how much you put in to be a part. Active neighborhoods don’t come cheap and being allowed to participate in outdoor events like the Rittenhouse Row Spring Festival comes at a cost for to the bars, restaurants and stores involved.

So when standing shoulder to shoulder trying to get close to the liquor sponsored tents, take a step back and look for the little guy; the smaller proprietor who tries hard to compete – not the one who’s a hair away from being its own franchise.

I know – the shiny, sparkly lure of starr-light is nearly unavoidable in the city of Philadelphia, but it’s possible. Really try to consider what it takes to run with the big boys in the urban jungle of Rittenhouse and patronize the underdog.

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